‘There is a price to pay’: Brands under fire for ‘woke marketing’
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YouTubeSky News Australia
‘There is a price to pay’: Brands under fire for ‘woke marketing’
Sky News host Rita Panahi discusses the rebranding of Cracker Barrel and says “there is a price to pay for going woke”. “We’ve seen this phenomenon with Bud Light, we’ve seen it with big brands,” Ms Panahi said. “Some iconic brands have suffered some big reputational damage, and they’ve backed away from that woke marketing.”
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