Facebook is open-sourcing DLRM, a deep learning-based recommendation model that achieves state-of-the-art results in personalization.

And, of course, Python is used extensively within Netflix's machine-learning algorithms for things like content recommendations, artwork personalization, and marketing.

In iAPPS 4.6 Analytics has evolved to become iAPPS Analyzer. What this means is that it is no longer simply an analytics tools providing static analytics, it now offers a smart recommendation engine.